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Disruption, Conventions, and Vision
Writing about advertising and branding, Jean-Marie Dru describes the Disruption method he used at the global advertising agency BDDP Group. Identifying conventions, finding disruptions, and developing...
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Are You Design Driven?
Do You Matter?: How Great Design Will Make People Love Your Company contains pointers toward a customer experience design approach. Because the goal of this approach is to establish an emotional...
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